Tuesday, February 25, 2020

Export marketing (US market) opportunity for UK based energy drink Assignment

Export marketing (US market) opportunity for UK based energy drink - Assignment Example This has resulted in the evolution of a new pattern of consumer behaviour from consumers of various new and emerging economies. It needs to be mentioned that in order to meet the growing amount of diverse needs of the customers, the setting up of global trade processes is very essential. It is of utmost importance that global trade is highly necessary as it helps in satisfying the needs of the customer while generating strategic benefits for the firms (Seyoum, 2000, p. 7) Discussing in details about the requirements of this project, it has to be brought into notice that the current focus is to develop an intensive evaluation for the opportunity related to exporting for a particular product. For this assignment, the product that is being selected is the UK based product Lucozade. While introducing the product Lucozade, it has to be mentioned that it is an energy drink, which promises to meet the varying calorie requirements of athletes, sports professional as well as fitness conscious individuals. The project focuses on identifying the opportunity related to attaining business growth by entering a new overseas market like the United States. So, the main motive of the project is to identify the export opportunity of Lucozade from the UK to the US. Justifying the choice of country It is important to mention that while selecting a market for exporting of products, the focus is on identifying the various prospects associated with it (Zou & et.al, 2009, p. 32). In the times of increased economic uncertainty as well as various other macroeconomic challenges in various corners of the world, it is highly interesting to mention that the market demand for energy drink products is growing various developed as well as developing markets. As of the recent times, the energy drinks is considered as a growing sub category of soft drinks in various global markets because of the increased focus of masses around the world to lead a healthy and fit life. It has been estimated that the global health drinks market is estimated to attain a growth rate of around 35% by the year 2016 (Russell, 2012). As per market based region specific forecasts, it has also been found that the markets of Asia, North America and West Europe are expected to grow the most (Business Wire, 2013). As per an OECD sponsored report dated in the year 2012, it has been found that the United States leads the world in regards to mass obesity (Obesity Update 2012, 2012, p. 2). Source: Obesity Update 2012, 2012, p. 2 It also has to be said that in the United States, the obesity has grown in the range of 4 to 5% on an annual basis (Huffington Post, 2012). Source: Chou & Kane, 2012 Data backed statistics also indicate that around 68% of the US population are possibly overweight or obese (Chou & Kane, 2012). However, it is of increased importance to highlight the fact that due to an increase in obesity numbers, there has been a growing consciousness amongst the masses around the world to stay fit and in shape (Johnson, 2012). Talking on this note, the fact of increased consciousness in regards to obesity in the US market also has to be taken into consideration. Records of previous sales reveal that the sales of the energy drinks are

Saturday, February 8, 2020

A Story of Forgiveness Essay Example | Topics and Well Written Essays - 500 words

A Story of Forgiveness - Essay Example From this paper it is clear that in the solution-centered approach provided by Charles Alan Kollar in his book, he focuses on counseling to take off the attention from the problems thereby helping the counselee to focus on the solution leading to emotional and psychological well-being. This type of counseling will allow Bruce to come out of the hard situation he is going through to realize further needs to educate drag drivers and other young individuals about safety. In such a way, he can recover from the problem he is going through and at the same time, it will provide inspiration for other individuals who have gone through a similar situation. In addition, this will help promote safety among young individuals who might risk their safety of themselves or others while acting rashly.This discussion outlines that  Bruce shows characteristics of a D type in the DISC relational style and hence he likes to lead and take charge. This quality can prove to be positive during his treatment according to the approach mentioned in Johnson and Johnson's book as he is suffering from an anxiety disorder after the loss of his daughter and his wife.  A very important challenge to deal with will be Bruce's involvement and his progress during the treatment. A result-oriented or solution-oriented approach is appropriate for Bruce's current behavioral position.

Wednesday, January 29, 2020

German-Jews and the Holocaust Essay Example for Free

German-Jews and the Holocaust Essay Prior to the era of Second World War in 1930s, community of Jews had already established their society within the German realm. For last 1600 years of German-Jewish relations, German Jews were first to experience the dramatic persecutions inflicted by the German society. b. Overview German-Jews, despite of their German blood, did not experience any benefits or considerations during the Second World War. Prior to war (1938), the population of German Jews within Germany was approximately 560,000 (Lavsky 78). As supported by Merchant, Rubenstein and Roth (2003), German Jews were at that time classified as coherent groups from the entire Jewish community (220). The feud between the German-Jews and the German society had originated from the rich Jewish culture and German Jewry that brought the hallmark of modernity to the Germany nation (Wright, Ager and Hantrais et al. 16). In fact, higher factions from German Jews were those families from middle to upper class sections, which considerably imply the rich legacy of German Jews in Germany (Merchant, Rubenstein and Roth 220). According to Geller (2005), during the pre-war era, Germany was the official immigration beacon for the Jewish people, which eventually led to the assimilations and hybridizations of culture and lineage (1). During the initial years of World War II, German Jews were used as threatening objects against the overall Jewish community. According to Lavsky (2002), there were around 322,000 German Jews emigrated after a year followed by significant killings, massive German Jews persecutions and many were placed into exile (78). Nazi leaders in 1938 and 1939 anticipated the initial killings of the deported German Jews at Germany in order to threaten the Jewish community and motivate them to leave Germany (Victor 195). Every Jewish kind presently living in Germany and near-by nations had become the prospects of Hitler’s annihilation plan. Even during the pre-war era, German Jews were the ones who first suffered from the activities of Nazis and Hitler’s henchmen. In 1941, the population of German Jews had dropped from 560,000 down to 150,000, which eventually dropped progressively due to the continuous deportation and murders within German camps (Lavsky 78). In 1933, the time when Hitler rise to power, German Jews did not possess any effective organization to resist the anti-Jewish campaigns of the Nazis (Merchant, Rubenstein and Roth 221). During the same year, German Jews were noted to be at their height of social power with their members leading Germany’s trade, commerce, white-collar professions and different upper class positions (Herf 36). However, by the time Hitler and his Nazi started with their destructive anti-Jewish campaigns, German Jews became the initial target of their propaganda. After the war, the population of existing German Jews was approximately 9000 comprising mostly of survivors from concentration camps, mainly in Theresienstadt (Lavsky 78). In the study, we explore the life of these German Jews during and post progressions of Anti-Jewish campaigns. II. Discussion a. German-Jewish in the Era of Holocaust The notoriously famed Nazi leader – Hitler – only aimed his destructive concentration among the existing Jewish population within Germany. However, even the German Jews were discreetly alarmed as Hitler came to power in 1933. According to Merchant, Rubenstein and Roth (2003), German Jews established a movement called the Federal Representation of German Jews or the Reichsvertretung in September 17, 1933 composed of middle- and upper-class Jews. The head of the movement was Berlin Rabbi Leo Baeck – German’s most influential Jewish Rabbi (221). However, the problems confronted by the organization were its fragile foundations and relatively small number of population incapable of directing change to the overall Jewish community. According to Herf (2006), the population of German Jews in 1933 comprised only 0. 76% of the total German demographics (35). Unfortunately, the rise of Nazis in 1933s immediately degraded German Jews community with the Nazi’s strategies of armed resistance, alleviation, evasion, paralysis and compliance (Merchant, Rubenstein and Roth 221). According to Bankier (2000), even with the German Jews’ distinct suspicion against the Nazi’s rising dictatorial rule channeled in their anti-Semitism movement, Nazi was still able to pursue their anti-Jewish campaigns discreetly and flawlessly under the leadership of Hitler (373). The political rule of Nazism and anti-Semitism provided Hitler and his campaigns discreet opportunities in influencing other German organizations. According to Merchant, Rubenstein and Roth (2003), tactics of oppressions made by Nazi’s were initially tolerable to maintain their stealth campaigns against German Jews (222). All efforts made to combat the expanding powers of Nazism and anti-Semitism were countered and made futile (Bankier 373). In 1933, Nazi’s expanded powers were able to dissolve the Reichsvertretung organization established by the German Jewish community. Nazi was able to implement a political notion preventing any establishment of organization against to the ideologies of anti-Semitism and Nazism. As supported by Bankier (2000), any attempts made to counter the existing movements of Nazism and anti-Semitism were, by default, considered as an attack against the dictatorial government (373). German Jewish community was not able to resist the impending threats of Hitler’s campaigns. Incidence of Jewish persecution began to rise and the powers of the Jewish community against the Nazi were eventually oppressed. According to Herf (2006), Hitler and his Nazi movement were aware of the wide influences of the existing middle- and upper-class German Jews; hence, in order to continue with their plan, they first had to dissolve the powers of German Jewish sect and the community’s political associates (37). Initial attempts made by the Nazis were to strip these German Jews professions from their authorities within the German society. According to Kremer (1989), there were around 300,000 German Jewish professionals immediately terminated from their posts between 1933 and 1934 (93). Hitler aimed his tactics on the professional denominations of German Jews to reduce the risk of forming potential propaganda or organization against the growing Nazi. Following the great number of terminated professionals was the Nazi’s campaigns of emigration for these German Jews fronting the promise of safety. Most German Jews were emigrated from Germany to nearby nations, while some were threatened and persecuted. The persecution of German Jews became the initial step of Nazi’s threats against the overall Jewish community. In 1938, approximately 20,000 German Jews, together with 15,000 Austrian Jews, fought against the Nazi regime (Bankier 376). The persecution of German Jews had triggered the hallmark of German Jewish deportation. In November 1938, approximately 10,000 Jews committed massive suicide as a sign of protest to the Nazi regime (Bankier 376). According to Victor (2000), Hitler delegated some of his commandants, such as Chief Security Main Office Reinhard Heydrich and Hitler’s designated successor Hermann Wilhelm Goring, to facilitate the emigration of German Jews first to Great Britain, then smuggling them towards the Palestine lands (195). According to Rosen and Apfelbaum (2002), German Jews emigrated to Poland were placed under the jurisdictions of Soviet Union and German camps situated within the area. German Jews emigrated to the concentration camps of Siberia known as Gulag had been held as capitalists. The Soviet Union did not murder any single Jew under their jurisdiction and, with Communism being against other religion, anti-Semitism and the Jew’s Zionist movement were collapsed (Rosen and Apfelbaum 12). After the Poland attacks in September 1939, World War II was officially ignited within the Western parts of Europe spreading across other nations. During the same year, 3. 5 million Jews were placed under totalitarian rule (Rosen and Apfelbaum 12). After the attack on Poland, Goring and Heydrich reported to Hitler stating the closure of emigration for German Jews because Poland had refused accepting the emigrated Jews; hence, a deportation back to Germany was initiated by Heydrich (Victor 195). Emigration of German Jews was halted in Hitler’s order. Instead, these individuals were placed into exile and shipped to different German concentration camps. b. Different Scenarios of Persecution During the plot establishment of Nazi’s anti-Jewish campaign, the hardest part was defining the coverage of their campaign. According to Cesarani and Kavanaugh (2004), Nazi’s transition from demagogic campaign to anti-Semitism was confused by the issue on whether they need to include German Jewish community in their plot of anti-Jewish activities (239). German Jews community comprised 3,400 registered mixed marriages in 1932 alone, and this population denomination was called German Jewish Mischlinge (Cesarani and Kavanaugh 239). According to Wyman and Rosenzveig (1996), German Jews had experienced anti-Jewish campaigns as early as 1933 with the implementation of the Nazi’s largest anti-Jewish boycott. After two years, the approved Nuremberg laws deprived Jewish community of their appropriate citizenship, which prohibited most of the Jews social rights, such as marriage, sexual relations and professional affiliations (Shapiro 286). From 1935 up to 1938, German Jews experienced intense persecutions from all sides of German society. On November 9, 1938, the murderous anti-Jewish campaign began. According to the recovered news report, entitled Nazi Terror Presaged on Kristallnacht (Crystal Night) dated November 9, 1938, approximately twenty thousand German Jews were emigrated to the Polish frontier just to be denied by the Poland government and to be reduced to poverty (cited in Slater and Slater 192). The scope of Hitler’s anti-Jewish campaign included all kinds of Jewish denomination comprising the high population of Mischlinge. According to Wyman and Rosenzveig (1996), the night of November 9 marked the murder of ninety-one Jews living in Germany, three-hundred were arrested unconditionally, and seventy-five Jewish-owned businesses burned and vandalized (400). The year of 1938 became the marked starting year of the German Jews’ intensive persecution implemented by the Nazi Germans. After the incidents of 1938’s Crystal Night, the German Jews did not receive any justice or support from the dictatorial Germany. Under the influence of Nazi’s anti-Jewish campaigns, German Jews were banned from many public establishments and various social rights (e. g. obtaining driver’s license, owning business permits, etc. ). In 1939, after Germany’s attacks on Western Europe and Poland invasion, Hitler announced his Final Solution for freeing Germany from the Jewish population. According to Victor (2000), the final solution of Hitler was to kill and/or deport German Jews and the existing Jewish community (195). This was the formal inauguration of Hitler’s worldwide plot of Jewish annihilation. Prominent German Jews, such as politicians, scientists, journalists, composers, actors, religious leaders and teachers were forced into exile in the Nazi’s effort of destroying the Jewish culture existing in Germany (Wright, Ager and Hantrais et al. 17). By September 1939, mass killings on Polish Jews and exile of German Jews by death squads had increased its number. Immediately in 1940, the killings were followed by annihilation of German Jews and Jewish patients in all German hospitals (Victor 196). According to Rosen and Apfelbaum (2002), in 1940, the Nazis implemented their ghettoization scheme wherein Jews present in German concentration camps were placed tightly inside the Nazi-established Ghetto gathering them around prior to massive execution (12). During this time, Nazi was also gathering all the riches and properties left by the German Jews. By November 1940, all collections of Jews from Germany and Poland were starved to death as ordered by Hitler himself (Victor 196). Killing campaigns against the Jewish community had reached the extreme extent of murdering Jews on a daily basis (Rosen and Apfelbaum 12). Small Jewish villages found by the Nazis were immediately dissolved, while captivated dues were immediately sent to concentration camps to participate in the Nazi’s ghettoization scheme. According to Wyman and Rosenzveig (1996), German Jews shipped in one of the famous Nazi concentration camps – Auschwitz – reached the count of 43,103 from the overall Jewish demographics of 139,606 present in the said area (401). Within the concentration camps and Nazi ghettos, Jews were sorted accordingly depending on their field of profession and capacity to work. Some of the famed Nazi machines used by the Nazi to annihilate Jewish communities were their automotive exhaust vans fillies with Zyklon B (cyanide) and man-made death camps with installed human incarcerations and cyanide showers (Victor 197). Since elderly and female population were less active and functional compared to the males, they were gathered inside the ghettos and suffered extermination from the Nazi machines (Wyman and Rosenzveig 401). Meanwhile, according to Rosen and Apfelbaum (2002), there were around 15,000 Jewish children from German emigrants incarcerated at Auschwitz concentration camp, and from this number, only 100 survived (14). The efforts of the Nazi to wipe out the entire Jewish lineage had brutally affected the Jews living in the Germany from elders to children of every gender. Fortunately, with the early emigration campaigns of Reinhard Heydrich and Heinrich Himmler (the proponents of Anti-Jewish campaign – Final Solution); majority of the German Jews had escaped the claws of Hitler. However, the German Jewish community established for 1600 years was greatly damaged to the brink of extinction. c. Post-War Conditions After the implementations of war and anti-Jewish campaigns, Jews from around the world delighted due to their survival from the raging chaos brought by Hitler. According to Geller (2005), the German Jews first enjoyed the emancipation of Jewish community from Nazi’s and German society’s persecutions (2). However, the casualties resulted by the Nazi’s campaigns were intense and almost annihilated the entire community. From the three noted cities of Germany namely (a) Cologne, (b) Dusseldorf and (c) Hanover, the persecutions of Nazis against the German Jews had indeed resulted to a dramatic decline of German Jewish population nationwide. According to 1925 census, there are about 16,000 German Jews living in Cologne, 5,130 living in Dusseldorf – Westphalia and 423,000 in Hanover. However, after the census in August 1945, German Jews survivor from these areas decreased to 40 to 50 Jews hiding at Cologne, 638 Jews from Dusseldorf and 1,200 from Hanover (Lavsky 82). According to Wyman and Rosenzveig (1996), World War II had led to the closure of all Jewish establishments within Germany and almost all on the nearby European countries, while the approximated 3000 Jewish religious organizations were closed and absorbed by the German Imperial Association (401). Casualties of the war involved 160,000 to 180,000 murdered German Jews, while an estimated 8,000 survived the transports, camps and death marches (Wyman and Rosenzveig 401). Jewish survivors found hidden in slaughtered communities and concentration camps were immediately brought to Allied Group’s medical attention. Unfortunately, German Jews found in other areas except for concentration camps were treated discriminately as well due to their German lineage (Kochavi 56). With the help of United Nations Relief and Rehabilitation Administration (UNRRA) and established Allied forces, Jews from these camps were immediately provided with rations and supplies (Wyman and Rosenzveig 401). Discriminations and public conflict against German Jews did not last long. Allied forces had facilitated the return of properties and reestablishment of Jewish communities on areas affected by war. According to Kochavi (2001), western Allies suspended all the passed legislations that discriminated Jews of any denomination in Germany (56). The suspension was for the purpose of remigration and re-establishment of Jewish settlement within the German premises. However, the ideology of anti-Semitism did not end even after the death of Hitler or the war. According to Wyman and Rosenzveig (1996), â€Å"Semitic excesses continued, especially in Poland, where Europe witnessed its last full-scale pogrom against Jews in the town of Kielce in the summer of 1946, forcing thousands to flee to the (Displaced Person) DP camps of Germany† (402). Despite of the existing conflicts in Germany, the Berlin Allied administration aided in the return of the Eastern European refugees, which comprised mostly of German Jews emigrated during post-war, to reestablish Jewish community within Germany (Wyman and Rosenzveig 401). On April 30, 1946, approximately 74,000 German Jews remigrated back to their post-war German community. During this time, the Jewish community started establishing different organizations to help rebuild their community as well as to strengthen the legal and civil rights of Jews of all denominations within Germany. Despite the massive murders, removal of Jewish properties, destruction of their established communities and brutal persecutions, German Jews were able to reestablish their lost heritage within post-war Germany. d. International Relations of Germany during World War II On the other hand, Germany had suffered tremendous notoriety impression worldwide due to the inhumane campaigns brought by Nazi and its leader- Hitler. After the incident of Krisallnacht in November 9, 1938, the United States was immediately alarmed by the chaos caused by the pre-warring activities of Germany. According to the German ambassador in Washington, Hans Dickhoff, American people at that time were indeed incensed against Germany without any single exception (Slater and Slater 194). November 23 of 1938, few days after the Krisallnacht incident, New York protestors conducted a massive demonstration protesting on the massive violence brought by Germany to the Jews. Activities of the Joint Boycott Council were then followed up by Chicago’s protests that led to the burning of the German flag (Slater and Slater 194). During the post-war era, German citizens initially did not acknowledge their committed crimes against the community of Jews. The ideology of anti-Semitism continued from 1946 to 1948 until the election of Konrad Adenauer – the first chancellor of the newly formed Federal Republic (Wyman and Rosenzveig 401). With the leading of Adenauer, policies and regulations were passed to ensure the protection of Jews from possible German persecution, especially from those still in-lines with the anti-Semitic ideology. According to Wyman and Rosenzveig (1996), Denazification began with the Nuremberg tribunal established on November 20, 1945, which was presided by the Allied victors (404). Denazification was initiated by German society with the help of United States, which aimed at fostering the restitution process between the citizens of Germany and the crimes they had committed against the Jewish community. ). III. Conclusion In conclusion, German Jews had indeed suffered their tremendous faith from the hands of the Nazis and Hitler’s direction from 1933 up to 1945 post-war. The persecution against German Jews was due to their increasing participation within the German society, and the extensive riches and powers possessed by this Jewish denomination. With the rise of Nazi in 1933, German Jews became the initial targets of Hitler and his campaigns in order to prevent any establishment of organization oriented against his campaigns. Persecution against German Jews and all other Jewish denominations continued more tolerable Nazi strategies (e. g. massive boycott, vandalism, decline of social rights, etc. ) up to aggressive activities (e. g. murder, decline of Jewish major rights, etc. ). In 1938, German Jewish was emigrated from Germany to Poland, Russia and other nearby European nations. The program of German Jews emigration was facilitated by Reinhard Heydrich and Hermann Wilhelm Goring. However, during the eruption of war in September 1939, emigration of Jews was stopped and, instead of being illegally smuggled into Palestinian countries, German Jews were brought to concentration camps to participate in the extermination activities of German Nazis. After the war, German Jews and other Jewish denominations were reduced to a very small population. Allied forces and United Nations helped in the reestablishment of Jewish community within the German estates by suspending the discriminative legislations approved during the Nazi era. Currently, the population German Jews living in Germany is considered the third largest Jewish denomination existing across the European countries. IV. References Bankier, David. Probing the Depths of German Antisemitism: German Society and the Persecution of the Jews, 1933-1941. Germany, London: Berghahn Books, 2000. Cesarani, David, and Sarah Kavanaugh. Holocaust: Critical Concepts in Historical Studies. New York, London: Routledge, 2004.

Tuesday, January 21, 2020

Essay --

The Catcher in the Rye was written by J.D. Salinger. The main character is Holden Caulfield. Holden is a troubled student, who is most of the time depressed. The book starts out with him somewhere like a medical center for depression and his health. Holden lives in New York. He starts out telling you about his brother D.B. who is a writer and lives in Hollywood. He then goes on to tell you how it all started. He has gotten kicked out by many schools, and his latest school, Pencey, is no different. The only subject he does well in is English. Everything else he does not care for. He is supposed to leave wednesday, but it is saturday. He has just gotten back from a fencing game which his team had to forfeit, because Holden forget the foils. His neighbor in their dorms, Ackley, keeps bothering him. Ackley does not take care of his hygiene and hates almost everybody except Holden. But Holden's roommate, Stradlater, comes in, causing Ackley to leave. Stradlater has a date with Jane, a fri end of Holden's. Stradlater gets ready then leaves Holden. Holden, Ackley, and another boy go out to eat, but none of them want to go to the movies, because Ackley and the other boy have already seen it. Holden does not care, because he hates movies. They go back to their dorms. Ackley goes to bed, and Holden just stares out the window. Stradlater comes in soon, and Holden asks him about his date. Stradlater will not say much which freaks out Holden. Holden and Stradlater then get into a fight and Stradlater beats him up. Holden then decides to leave early. His grandma has given him a whole bunch of money, so he goes to a cheap hotel. He leaves the hotel to go to a club, because he cannot sleep. He drinks a bit then goes to another club where he meets ... ...oo crowded, he leaves. He decides to bum his away across the U.S., so he wants to say goodbye to Phoebe. Phoebe is at school so he leaves a note for her with a secretary. It comes time for Phoebe to meet him but she does not. It takes her another hour to come. She comes with a big suitcase, and it confuses him. She wants to come with him. He gets mad at her, and checks the suitcase into a nearby locker security place. He lets her skip school even though she is mad at him. They go to the zoo, and after a while, she becomes no longer mad at him. He then takes her to the carousel where she rides it. He promises her he will not leave. He has been feeling sick. He goes home and gets sick, so his parents book him into the medical place. Then he says that is all he will tell you. He said to never start talking about people because you will start to miss them. Then it ends.

Monday, January 13, 2020

East of Eden: An Interpretation Essay

I. Cathy Ames – Cathy’s main motivation was her desperate and incessant need for money. This held true throughout most of the book; it was only at the very end of her life that she realized that she had been missing something her entire life. This is the reason she left everything that she had amassed to her youngest son, Aron. This act may have been a desperate attempt at making up for the love she was never privileged enough to have. Cathy viewed herself as someone who could outwit most anyone she met — especially men. There were a few of those who she feared because she felt like their eyes could see into every one of her thoughts and emotions. Samuel Hamilton was one of these people, and so she despised him. Whatever happened in Cathy at the end was responsible for her change in disposition. Her sudden â€Å"goodness† (if it can be called that) impelled her to leave everything she owned to Aron, her â€Å"good† son, and nothing to Cal, whom she felt was most like her in his devious personality and sinful motivation (from what she gathered of the few times they met). Cathy saw nothing good or honest in any part of humanity. Even the men who she served disgusted her. She surrounded herself with the slime of civilization, and was blinded to everyone and everything else. I don’t know that Cathy ever truly liked anybody but herself, and in the end the fact that she didn’t even like herself frankly scared her. All of her past misdeeds finally came back to haunt her. After swallowing her â€Å"Drink Me,† she finally ceased to be, and in her mind, never was; and that was the way she wanted it. Samuel Hamilton – Samuel Hamilton was a family man. He valued spending time with his family and found that even more important than making money. Even though he always complained about his extremely unprofitable and barren ranch, he made a lifetime of happy memories there and found it very hard to leave when he and Lisa moved to Salinas. Samuel had a persistency about him. Nothing could ever wear him down, except of course, old age in the end. But no matter the number of failed inventions or patents that didn’t work out, he was always working on another one of his ideas. Samuel was loved throughout the entire county; everybody was his friend. He had one of those insightful and humorous personalities that everybody liked. Samuel loved life and ached for what each new day would bring. Although not as devout as Lisa in her views about religion and what is sinful, Samuel was a good, moral person who enjoyed life very much. Samuel saw himself as nothing more than any other man he had ever met. He was constantly giving and doing his part to improve society as a whole. He cared for nearly everyone and everything. For his children, Samuel wanted nothing but success and greatness, but at the same time he wondered if it were a selfish and sinful thing to want greatness for his children, knowing that it would be a hard and lonely path. Perhaps this is the reason Samuel himself was so content with his own financial status. He was never alone, and always had the pleasure of family near. Samuel Hamilton died a rich man – surrounded by friends and family. Caleb Trask – Cal wanted desperately to be liked and loved the way Aron was. He loved his brother, but at the same time envied him to no end. It was his jealousy that drove Cal to do the mean things he did to his brother, but these cruel tactics were no relief from his inner strife. Afterward, Cal always beat himself up emotionally for wanting to hurt his brother. Cal was very smart and clever (like his mother I suppose) and emotionally strong, but he longed to be loved, especially by his father, Adam. Cal was once desperate enough to try to â€Å"buy† his fathers love (as Will Hamilton had asked quite frankly) with $15,000. After Cal found out the truth about Cathy, what she had done to his father, and that she made a living as a whore, he felt like it was his responsibility to help protect Adam. His whole life, Cal never felt that Adam liked him very much, the way he loved Aron. It was when Cal saw his mother up close that he realized why his father loved Aron so much more than him; Aron looked like Cathy, whom Cal knew Adam still hopelessly loved. Cal always referred to himself as being â€Å"bad,† by thinking bad thoughts and doing bad things. He also always confided in Lee that he longed to be good, like Aron. That’s all he wanted. But, unfortunately, he despised himself. He hated himself so much that Lee suspected he enjoyed wallowing in his self-pity. It was his only protection from the outside world; a world that Cal was sure would reject him for his brother, Aron. Aron Trask – Aron was steadfast in his morality and was disgusted by the filth of society, very much like his mother. But unlike Cathy, Aron would not have surrounded himself with anyone or anything against his beliefs. Aron’s brother, Cal could be described as Aron’s opposite. He was so much stronger than Aron in every way except maybe physically. Cal accepted things as they were, and suffered through them, as awful as the circumstances may have been. On the other hand, Aron, as Abra suggested, tore up reality for his own picture of how the world should be, and if that picture should become impure, his whole world would come crashing down around him. In the beginning, Aron lived for the goodness in life, and so, naturally, he built his mother (whom he had never known) to be the most beautiful, kind, pure woman in the world. I don’t think his vision ever left him given his reaction when he discovered the truth. In the second half of his life, Aron was driven by his love for Abra. But it wasn’t really Abra that he loved. It was a completely pure and moral being wearing Abra’s skin and beauty. Nevertheless, it was this vision of Abra that got him through all of his hard times at school, and what he lived for at home. After Adam rejected Cal at Thanksgiving, Cal took his anger and frustration out on his brother in the cruelest way he could imagine. Cal showed Cathy to Aron and he learned the truth; his mother was a whore, the most undignified thing a woman was capable of being. Aron’s picture of life was altered dramatically, and he couldn’t handle it. He had viewed himself as good and clean and moral. His life was destroyed in his mind and he would always feel impure and dirty. Aron enlisted in the Army and ultimately got himself killed. Lee – Lee was a very wise intellectual. What motivated Lee through life was unclear. It had to have been his dreams that he often talked about and longed to accomplish. But what about after he had no dreams left? He had even said that after trying out life in his San Francisco bookstore that he had no more dreams left. From then on, Lee’s main motivation must have been his love for the Trask family. It’s obvious that he loved the boys very much and felt as though the Trasks were part of his own family. Lee was very smart and clever. He valued the goodness in man, and found ignorance annoying, but very plentiful in society. He always craved a good debate or intelligent conversation. He always liked talking with Samuel Hamilton because he could provide this. Their long talks about the story of Cain and Abel excited Lee, because they always left him pondering, and wanting more. It was obvious that Lee enjoyed learning, and examining complex situations very much. Throughout all of East of Eden, it was Lee that offered the best advice; perhaps because he dissected each situation thoroughly enough to see what needed to be done. Lee also accepted whatever life threw his way, but dealt with it intelligently and the best way he knew how. Lee was well liked, for a â€Å"chink.† He respected those that gave him respect. By the end of the book, he had grown very attached to Abra, who spent a lot of her time at the Trask place talking to Lee. In the very end, I think it was his need to see Cal and Aron (who eventually died) succeed in their own ways. This is why he stuck up for Cal to Adam on his deathbed; and, of course, Adam’s answer, â€Å"Timshel,† was the finest answer he could have given. Charles Trask – Charles felt as though he was second best to his brother, Adam his entire life. He always felt that it was Adam who Cyrus, their father, loved more. I suppose Charles is a lot like Caleb Trask in that way. Charles had an abusive and violent temper when he was a teen, and at one time even tried to kill Adam. Charles loved his father, and just wanted his respect, but Cyrus moved away after sending Adam into the Army. And so, Charles was left alone on his farm to make his own living. I don’t think Charles was ever happy with his life. He was always depressed because of his loneliness whenever Adam was away, and they didn’t get along for any length of time when they were together. He refused to sell the ranch whenever Adam suggested it, because it would be a waste in his mind. Charles was stubborn and insisted on spending no money on himself and was determined to stay where he was. Charles probably felt inferior to his brother, because of their father’s favoritism toward Adam, but Charles always knew he could win in a fistfight. Charles intimidated most of the people in town because of his size and strength. In that way, I suppose, he probably felt superior to everyone else, especially after Cyrus, his father died and left him and Adam a sum of more than $93,000 to split. After Adam left with his share, Charles was the wealthiest farmer in the area and the most respected. Charles knew how to do one thing well: farm. He lived for farming, and he did it until the day he died. He made a considerable amount of money in his lifetime too, but never got around to enjoying it. Charles was a loner. He didn’t have any close friends, and as far as we know was only married for a short time while Adam was in the Army. Other than that he was a homebody, and didn’t socialize much (except for his late night excursions to the local inn). He died never seeing any other part of the country, never living in any other house, never doing anything other than that which he had been doing his entire life. And while it never made him happy, it seemed to be enough for him. Adam Trask – Adam was mistreated throughout most of his childhood by his father and brother. All Adam wanted was to be happy, in his own way. He didn’t want to live under the pressure of his father, always competing with his brother. He didn’t want to go into the Army, and he didn’t want to go back to the farm in Connecticut. I think Adam lived for the happiness that the next day would bring, not knowing what it would be, or from where it would come. That’s how he got through the first half of his life, and that’s how he came upon Cathy and how the second half began. Adam lived for Cathy Ames and would have done anything for her. Like Steinbeck described, his first year with Cathy was the first time Adam really felt alive. She was his world. When she left, not even the twin boys she left behind were enough to keep Adam going. And so, he fell into a deep depression, melancholy for nearly eleven years. Secretly, during that time, I think he believed that Cathy would see the error of her ways and come back to him. I don’t think he ever really accepted her leaving him. Nevertheless, he was the father of two boys, and eventually came around to caring for their best interests. He moved them to Salinas and enrolled them in school. He was open to the idea of Aron even going to college, which he finally did. Adam always seemed a little scatterbrained; he was always prone to getting into situations a little over his head. He wasn’t very sensible in some of his endeavors (the nice farm he bought, but never capitalized on, the marriage that was doomed to begin with, the lettuce that never made it across the country), but he was as honest as a man could be. He was very friendly and was open to anyone and everyone being his friend if they so wished. He became popular in Salinas (except for the incident with the lettuce) very quickly. Adam didn’t read people very well though. He understood his own emotions, but when it came time to be responsible for his sons, he had a hard time; it was Lee that actually raised Cal and Aron for the first decade of their lives. Adam never pitied himself; he simply resigned himself to the fact that he was raised by a father he didn’t love, a woman he didn’t know, and a violent brother whom he feared. But Adam grew to be a fine man, and at the end, a good father; one his children could respect. Abra – Abra was an average teen girl who viewed life, in the beginning when we were first introduced to her, as a game. She wanted so much to be an adult, and to raise a family. She pretended to be Aron’s mother to him more than once in the story, as an example of her longing to raise a child. Abra fell in love with Aron at a very young age and stuck to her first love for most of her teen years. She wanted nothing but to raise a small family with the man with whom she was in love. But as the situation became more complicated between her and Aron, their relationship suffered, possibly without his complete understanding. When Aron finally left for Stanford, after deciding to become a priest, Abra ended up spending a lot of time at the Trask house, and finding herself getting very close to Lee and Adam, more so than her own parents. It was during this time, with Aron gone, that she discovered that she really didn’t love Aron any more. Aron had transformed her (or wanted to anyway) into something she wasn’t and never could be. While she realized this, her confusion about her conflicting feelings (for she still liked Aron, and wasn’t 100% certain what she wanted) wouldn’t allow her to break up with him. It wasn’t until after Aron enlisted in the Army that she was sure she didn’t want to be with him. Abra was a smart girl, who enjoyed many talks with her new friend Lee. She didn’t feel that she was somehow better than anyone, but at the same time, she didn’t feel any lower than anyone either. She fit in nicely with society, but was much brighter and wiser than most. Eventually she got together with Caleb, and I believe that those two together would have ended up very happy. Cal wouldn’t have expected Abra to be anything more than what she was, and could be happy with that. Abra saw Cal as a flawed individual, and found him to be very much like herself (she even compared their parents faults), especially after the close scrutiny she was under whenever Aron was around. II. Steinbeck’s central message in the book is the seemingly endless struggle between good and evil in all of us, and the fated consequences of the choices we make. Those who felt the evil inside themselves felt that their fates were predestined and unavoidable (especially Cal who knew of his mother and could feel her blood flowing through his veins). This reveals the importance of â€Å"Timshel† in the end of the book to Caleb as he gets a chance at redemption by being able to choose his own fate. Caleb had the gift (or enlightenment) of â€Å"Timshel† bestowed upon him by his father. â€Å"Timshel† or â€Å"thou mayest† was the key to freeing Caleb from his self-torture and releasing him from what he felt was a fated path to hell. Because of â€Å"Timshel,† Cal had a chance to make up for what he had done wrong because he knew that he wasn’t evil, and he knew he didn’t want to be evil, and with this inspiration he wouldn’t be evil. III. As a theme I see the basic story of Cain and Abel reinvent itself within the Trask family generation after generation. It was interesting because all the characters whose name began with the letter â€Å"A† represented the good and benevolent son to Adam and Eve that is Abel. Examples of these are Adam, Aron, and Abra. And likewise, the characters whose name began with the letter â€Å"C† represented Abel’s jealous and flawed brother, Cain. These examples include Charles, Cathy, and Caleb. Charles had become jealous at the fact that his father got more pleasure out of Adam’s gift than out of his own, and in a rage, tried to kill his brother. This was the first story line that followed that of Cain and Abel. The second would come later when Cal was rejected by Adam on thanksgiving and betrayed his brother in a way that ultimately got Aron killed. This was the second story line that followed that of Cain and Abel. As a sub-message in the book I saw that it was the dishonorably acquired money that indirectly brought about the downfall of all of characters, hinting at the evils of destruction for which money is responsible. The specific examples that came to mind were Cyrus, who stole from the GAR; Charles, who began his fortune of the stolen money that his father left him; Cathy, who had amassed her fortune whoring; and Aron who was left the money Cathy made. Caleb came near destruction, but he found that burning the money his father had refused helped relieve him from his self-pity and a likely demise. The only character who seemed untouched by the evils that came with the dollar was Adam. Adam squandered a lot of the money his father left him on an idea of his. This bad investment left him not rich any more. His money never had the chance to destroy him because he never found it valuable enough to cherish. In turning his son down on the money that was offered to him, Adam in a sense freed himself from the evils that came along with it. Likewise, Samuel and Lisa Hamilton lived very long and happy lives not having a dime to their name. IV. There are many ideas and images that I see repeated throughout the book. As a list see the presence of the evil that money represents; the story of Cain and Abel reinventing itself through each of the generations of the Trask family; the cruelties perpetrated by characters whose names begin with C (Charles, Cathy, and Caleb) to the characters whose names begin with A (Adam, Aron, and Abra); the honest confusion and moralistic uncertainty of all of the characters whose names begin with the letter A; war that always negatively affects the lives of everyone; the good ideas that always came to Sam Hamilton and Adam Trask (but mostly Sam) that never turned out to be lucrative endeavors; the similar scars that Charles and Cathy shared that seemed to mark them as the devious people they were and condemn them to fall to their sins and evil doings. V. â€Å"Timshel,† or â€Å"thou mayest† in hebrew changed the outcome of, and possibly ended, the repeating Cain and Abel retellings. In the versions of the Bible that everyone in East of Eden had ever known, the story of Cain and Abel included a decree by God ordering Cain to overcome sin, while in another version, God promised that Cain would overcome sin. Both of these versions seemed to condemn sinners to their misdeeds without hope of redemption. However, Lee discovered that in the original hebrew text, the significant word in the conflicting sentence was actually â€Å"timshel,† or â€Å"thou mayest.† This, of course, would allow each individual to be in charge of his own moral destiny. It was Cal who mainly feared that the sins of his mother would come back to condemn him because he reasoned that the same blood flowed through his veins, but â€Å"timshel† would relieve this. The significant character blessed with this enlightenment was Cal. After Cal learned that Aron was dead, and knowing that it was his fault, he goes to his father where Lee speaks for him. Lee asks Adam to forgive his son and to free him from his sins. Adam’s response, â€Å"timshel,† symbolically freed Caleb as he was now free and in charge of his own destiny without having his past sins, or the sins of his parents holding him back. VI. Beginning with my dislikes, I disliked the chapters that seemed to slant away from the rest of the story; the chapters of Olive Hamilton especially. These chapters seemed to have no effect on the Hamiltons or the Trasks. I found them pointless, but I also may have missed an underlying reason for their place in the book. Regardless, I liked the book very much. I thought it was well-written and very well thought out. The action parts were the best, but it moved at an understandably slow pace to reveal every significant thing that happened, but moved fast enough to keep me, the reader, entertained. It shocks me how much research Steinbeck must have had to do simply to develop the concept for East of Eden, but I think his time was well spent. And it was obviously worth it, for now, almost 50 years later, it is still widely read. I thoroughly enjoyed the story.

Sunday, January 5, 2020

Hipaa Compliance Laws And The Iso 17799 Security Standard...

THE HIPAA COMPLIANCE LAWS AND THE ISO 17799 SECURITY STANDARD Unit VII – Research Paper Margarita Olguin ITC 4390 Columbia Southern University September 14, 2016 THE HIPAA COMPLIANCE LAWS AND THE ISO 17799 SECURITY STANDARD The Health Insurance Portability and Accountability Act came into existence in 1996. It is part of government legislation that was created to safeguard medical information and any health records related to an individual. Government gave providers a deadline, April 14, 2003, for them to become HIPAA compliant, meaning, they had to have a plan in place to keep medical records private. The legislation directives are given by the Department of Health and Human Services (HHS). The directives of the HIPAA compliance law indicate that any covered entities and their business associates must all comply in accordance with this law. In order to be compliant, there are four rules that must be looked at and implemented: HIPAA Compliance Rules 1. Privacy Rule 2. Security Rule 3. Enforcement Rule 4. Breach Notification Rule The HIPAA privacy rule requirements states that the entities and their associates must have administrative, physical and technical safeguards to ensure the security, integrity, and confidentiality of a person’s health information. The HIPAA Security Rule is more complex than rule number one as it entails several parts. There are three safeguards that must be implemented, Technical, Physical and Administrative. TheShow MoreRelatedThe ISO 17799 Framework621 Words   |  3 PagesISO 17799 ISO 17799 is a detailed security standard organized into major areas of business continuity planning, system access control, system development and maintenance, physical and environmental security, compliance, personnel security, security organization, computer and operations management, asset classification, and control and security policy (Violino, 2005). This framework provides a high level of assurance in various areas of business. It is the most obvious for security and coversRead MoreTft2 Cyberlaw, Regulations, and Compliance1320 Words   |  6 PagesRunning Head: Policy Statements 1 Policy Statements Kevin Corey Western Governors University Policy Statements 2 Internationally security techniques and standards, such as ISO 17799, establish guidelines that organizations must implement in order to maintain information security. Information must be protected from those without a readily need to know to perform organizational business functions. Unauthorized access to information can have a detrimental impact on an organizationRead MoreBusiness Information Systems31162 Words   |  125 PagesReference: p. 18 27. Inadequate data management is an example of the ___________ dimension of business problems. a. technical b. organizational c. people d. management Answer: a Difficulty: Medium Reference: p. 18 28. Legal and regulatory compliance is an example of which dimension of business problem? a. Management b. Organizational c. People d. Ethical Answer: c Difficulty: Hard Reference: p. 18 29. Aging hardware and outdated software are examples of which dimension of business problem

Saturday, December 28, 2019

Animal Testing Is Animal Cruelty - 1939 Words

Taylor Petty 12/2/2015 English 099 Mr. Adamoschek Is it cruel to use Animals to Test Human products? Approximately 225 million animals are used for testing every year. Billions have been killed in the process. (Questions and Answers About Biomedical Research.†) How can this be allowed? Isn’t it cruel to use animals to test products for humans? Many animal rights activists say, â€Å"yes† to this question. However, scientists argue it is necessary and animal research can help save human lives. There are probable arguments for both sides. But the dangers of using animals to test products for human use weighs an even greater risk than not using the animals. Alternatives are much more ethical. Over the years, scientists have used†¦show more content†¦Sometimes the animals can be adopted out or sent to rescue facilities to live out the remainder of their lives; but this is a rare occasion. In 2000 a National Sanctuary was created for chimpanzees used in any testing. (Questions and Answers About Biomedical Research.†) although some animals can be given a second chance they will still suffer through the remainder of their lives. In some cases, even after the animals are put through all the pain and suffering, the substances tested may never actually get used for anything useful. This is one reason why so many people are against this practice. It is as if the animals must die in vain after all they had to go through, just for the substance to never receive approval nor see public consumption or use. Another issue is the price of animal testing. The process is very expensive. Every animal needs to be fed, housed, cared for and treated with drugs or a similar expe rimental substance. Not only that but many times the experiment must be repeated more than once and over a long time span. The cost of the animals themselves must also be factored into the expense of the process, along with all the workers’ wages. 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